We are aware that effective campaigns against drink-driving already exist and that we all have the same goal in preventing accidents like in Luttach. However, in dealing with this issue, our focus and core message is to:

Get involved 

Moral courage – instead of ignorance 

Take action – instead of looking the other way

Each and every one of us should stand up and stop a drunk driver from getting behind the driving wheel of a car. Behaviour needs to change – START taking action, STOP ignoring it. 

 Our campaign stems from the position of those directly affected by drink driving. We hope that the message we make is emotional and hard-hitting and has a thought-provoking impact on others.

Our long term goals, underpinned by our core message:

• Education, training and provision of knowledge in the field of alcohol and drug consumption and its effects on road traffic participation locally, regionally, nationally and globally
  
• Development, promotion and implementation of awareness-raising measures on alcohol and drug consumption and its effects on road participation in various formats for different age groups  
  
• Promotion and implementation of projects, initiatives, actions and campaigns to raise awareness of the dangers of alcohol and drugs on the roads